ipvestorssm offers search engine marketing consutling services including PPC campaign management and consulting. We conduct in depth analysis of your current search marketing campaigns and develope a solid PPC strategy which will consistently increase traffic and conversions while controlling costs to keep within a budget thus maximizing ROI.
ipvestorssm offers PPC campaign management services aimed at increasing conversions and overall ROI. We work to strengthen your online brand through the campaign as well as drive visitors to your site to both conversion pages as well as pages users will find link worthy thus improving your natural search engine optimization in the long term. Our skilled team manages accounts and improves quality and relevancy aiming to maximize ROI in PPC campaigns.

    PPC Management Service:

    Campaign Structure

  • breakdown in to Ad groups
  • campaign structure optimization
  • click through rate and quality index analysis
  • negative keyword analysis and non-performing Ad removal

    • Keyword Selection and Research

  • keyword research
  • budgeting estimate
  • keyword selection

    • Landing Page Optimization

  • assignment of keywords to landing pages
  • usability analysis
  • conversion analysis

    • Ad Copywriting

  • professional Ad copywriting
  • ad keyword relevancy
  • a/b split testing and analysis

    • ROI Bid Strategy

  • position monitoring
  • placement adjustment
  • ad bid adjustment
  • bid data analysis

    • Click Fraud Detection

  • monitoring for click fraud
  • pattern analysis
  • fraud detection reporting
  • risk mitigation and abuse reporting

    • Analytics and PPC Reporting

  • monthly ppc reports
  • analysis of reports
  • account adjustment
  • ROI evaluation
  • conversion tracking